ATA Cycle

Summer Hours

ATA Cycle — Thu, 29 May 2008 12:04:21 -0400

Cambridge:                                Concord:
Monday-Friday: 10am-7pm         Monday-Friday: 10am-7pm
Saturday: 9am-6pm                   Saturday: 9am-6pm
Sunday: 12pm-5pm                   Sunday: 12pm-5pm
(617) 354-0907   (978) 369-5960

2009 Storck Demo Tour - Ride the bike that destroys its competition

ATA Cycle — Tue, 14 Jul 2009 10:59:22 -0400

Storck Demo tour will me making a stop at ATA Cycle in Concord on Wednesday, July 15th. Stop by with your gear and take any one of these technological marvels for a spin.

Fascenario 0.7 Fenomalist
Absolutist 0.9

The Tour of Flanders

ATA Cycle — Wed, 15 Apr 2009 14:51:05 -0400

Andy recently spent a few days in Belgium to check out the Tour of Flanders with Johann Museeuw. Here's a few pictures from his trip:

In Brugge.

The Koppenberg: The picture doesn't do it justice but trust me it's steep.

The start of the Tour of Flanders, It's someplace in that sea of people.

A little action from the race.

Another shot of the race with a special guest appearance by the guys from Wilier Italy.

A quick look at what the racers saw on the run into Meerbeke.

After a long day acting as official time keeper for the Tour of Flanders, Johan takes some time to pose with a fan.

Check us at the Top of the Heights

ATA Cycle — Mon, 02 Feb 2009 14:24:47 -0500

Campagnolo Chorus 11 speed

ATA Cycle — Sat, 17 Jan 2009 13:31:08 -0500

Well, as you may know from the previous post we received several 2009 Look frames and we felt it would be appropriate to dress one of these frames with the new Campy 11 speed and here are the results.

Look 585 comes with the ErgoPost and the rest of the kit includes Easton EA90 SL wheelset at 1530 grams, Continental GP4000S tires.

Reynolds Ouzo Carbon handlebars and ProLogo Choice seat finish up the rest of the kit.

Chorus 11 Speed drive train looks virtually the same but with the 11 gear you can definitely find that optimum gear ratio.

The shifters however went through a complete overhaul. The new ergonomics look a little out of this world but fit your hand comfortably. Shifting is crisp as is expected from Campy.

Brave the cold and come and check out these new wonders for yourself and keep posted for new updates on the ATA Blog.

2009 Looks are in!!!

ATA Cycle — Tue, 16 Dec 2008 17:54:35 -0500

Christmas came a little early here at ATA CYCLE, we just received the first shipment of 2009 Look frames and bikes. Here is a quick look at the new Look road line. New color schemes for the top three look stables 595, 586, 585 are definitely hot. This year Head Fit system is featured in all three frames.

Starting with 2009 Look 585, this classic frame does it all seamlessly combining stiffness and all day comfort.

in the Origin colors Look 595 with the integrated seat post design gives a %15 stiffer frame then the 585. Carried on from previous year is the over sized bottom crown bearings on the fork giving the bike superior handling qualities.

and the top tube says it all!

The Look 586 moves away from the lugged design, offering a lighter and a smoother riding frame. This is the limited edition frame features the same integrated seat post design and the fork with 1' 1/4 bottom 1' 1/8 top bearings.

141 of 200 units produced.

Not to be outdone by its pricier elder siblings Look 566 pack a quite a punch on its own.

Aggressively priced, geared towards club racers along with charity and Gran Fondo riders, 566 comes equipped with Sram Rival or Ultegra SL component groups.

Innovative tube shaping reduces the overall weight and improves ride comfort without sacrificing on the rigidity of the frame.

Kitted with FSA CarbonPro Handlebar, seat post, OS150 stem and Fulcrum 7 wheels, Selle San Marco Saddle the new Look 566 is definitely among my favorite bikes of the year. Come and see all the new stuff from Look and stay tuned for the upcoming Look triathlon frames and bikes. Happy Holidays

2009 Giant TCX 1

ATA Cycle — Sat, 06 Dec 2008 16:00:10 -0500

We just received the 2009 line of Giant cross bike and the new TCX 1 is quite a bike. Loaded with features this bike sports 105 components, Tektro brakes, FSA Cranks, Mavic CXP rims and a Carbon fork with 1' 1/4 bottom crown bearing and 1' 1/8 top bearing. But where this bike really shines is the newly improved frame shape and design that is more specific for cross racing.

More room in the front triangle makes it easy to shoulder and the flat of the square shaped top tube rests comfortably on your shoulders.

Oversized handlebars and the lightweight Giant stem perfectly compliment the bike.

Along with the 2009 TCX 1 we also have the new Defy and Avail models of road bikes from Giant.

Museeuw Pista takes the win at Ghent Six Day!

ATA Cycle — Sat, 29 Nov 2008 10:03:09 -0500

Belgian pairing of Tosh van de Sande and Stijn Steels took to the boards during the traditional high point of Six Day racingseason this weekend, at the Ghent Six Day, with victory in mind. Riding a Museeuw MF3 Pista, Van de Sande, who is a member of the AVIA team and is the current Junior World Championin the points race, was partnered with Steels in the UIV Talents Cup which showcases the very best track cyclists atU23 level. Despite their position as pre-event favourites,Van de Sande and Steels were pushed hard by American pairing of Austin Carroll and Guy East who had made the trip from the U.S. determined to take victory in the event. Indeed it wasCarroll and East that took the overall lead on day 1 with Van de Sande and Steels left to pick up the points jerseys butfrom then on it was all about the Belgians. Day 2 started with a one-lap time trial for the UIV Cup, where Steels and Van de Sande took second which cut the Americans lead and then followed it up with an emphatic victory in the 200-lap Madison. The pair won three of the sixsprints and finished second once on their way to stealing the overall leaders jerseys from Carroll and Guy, a lead they heldon to for the remainder of the event. Despite celebrating their win, Van de Sande and Steels will soon be hard at work again preparing for exams in January atthe University of Ghent, where they are both currently students. Carrying Van de Sande to victory in the UIV Talents Cup was his Museeuw MF3 Pista designed and built specifically for thedemands of international track riding by master frame builder Roberto Billato. Mixing high modulus carbon at 70% with30% flax fibers produces an ultra stiff and responsive track frame that mated with the MF9 fork gives that extra edge of comfort six day racing demands.

ATA Cycle at Interbike

ATA Cycle — Wed, 01 Oct 2008 16:02:58 -0400

This year the Interbike was a little different for ATA Cycle, as the sole retailer of Museeuw frames, we got to hang out at the Museeuw booth quite a lot. We spent a lot of time chatting with the Lion of Flanders and learning a great deal about how these remarkable frames are made.

Of Course, that doesn't mean we didn't stroll around and look for all the eye candy around the show floor. First here is the Museeuw MF1 made 50% carbon 50% flax fibers, that gives the bike an unmatched road compliance without sacrificing rigidity and power transfer. An integrated seatpost and carbon dropouts finish off the frame and the Super Record 11 looks pretty bling on this beauty.

The MF3 features the same main frame as the MF1 but utilizes a traditional seatpost and alloy dropouts.

Moving on to the other areas, this Storck tri bike is definitely one to bee seen in person, it looks fast just standing still.

Also over at the Fondriest booth this TF2 in green is definitely hot! Green is the new black.

check out all these other colors too, in pink and baby blue.

Velocity Rims are definitely expanding their color choices.

We were lucky to find some time to visit the Trialtir booth, importer of DeRosa Bicycles.

Besides the ATA jersey this De Rosa Neo Pro was also quite an attraction. I repeat green is the new black.

We also had the pleasure of getting the grand tour from Dariano DeRosa, master frame builder and son of grand master Ugo DeRosa.

Fit for Olympians

ATA Cycle — Mon, 18 Aug 2008 14:58:54 -0400

we all know fitting makes all the difference when it comes to riding your bike. ATA's own Husam Sahin seen here fitting Olympian Jarrod Shoemaker who is representing the U.S. of A. in the 2008 Beijing Olympics. Even though you may not be going for gold in the Olympics you can still be fit like an Olympian at ATA Cycle.

Giant TT Prototype

ATA Cycle — Fri, 25 Jul 2008 09:52:11 -0400

Take a look at the prototype Giant time trial bike on cyclingnews. Not only has Team Columbia won 5 stages out on the road they're going to have the hottest TT bikes on Saturday as well.

Bikes of the Tour De France

ATA Cycle — Wed, 23 Jul 2008 11:05:35 -0400

If you've been watching the Tour De France at all this year you've probably seen some of the amazing machines the teams are riding and if you've ever wanted one yourself ATA Cycle is the best place to come. Check out some of the results the riders are putting in on some of these amazing bikes.
-Stage 1: Teams riding Lapierre, Time, and Giant bikes finished in the top 5.
-Stage 2: Thor Hushovd sprints to the winon his Look 595 and Giant's ridden by Team Columbia finished second and third.
-Stage 3: Samuel Domoulin wins the day on his Cofidis team Time VXRS and Agritubel's Romain Feillu takes the Yellow Jersey on his Kuota KOM.
-As the Peloton sped through the flat stages Team Columbia's Mark Cavendish flew to an amazing 4 sprint stage wins on his Giant TCR Advanced SL. Only Lance Armstrong has won more stages in a single tour and Cavendish set a record for the most wins in a tour by and Englishman.
-The alpine stages have seen wins from Simon Gerrans on his Credit Agricole Look 595 and Cyril Dessel on his team AG2R BH Global Concept.
-Stage 18 sees Marcus Burghardt power to Team Columbia's 5th stage win aboard their Giant TCR Advanceds.
Check back for more details on the stage winners and their bikes.

Dutch Bikes now available at ATA cycle

ATA Cycle — Wed, 04 Jun 2008 18:50:13 -0400

With the gas prices continually rising now you can get around in these classic Dutch style bicycles available at ATA CYCLE. Come on by and try one out.

ATA Fit Lab

ATA Cycle — Mon, 14 Apr 2008 09:20:18 -0400

If you want achieve the best fit on your bike the best place to come is the Fit Lab at ATA Cycle. We feature cutting edge technology and years of bike fitting experience to create the best fit for you. We offer several different levels of fittings from basic fits utilizing Fit Kit software, triathlon specific fitting using the Slowtwitch fit method. Each bike fit can be analyzed using motion capture technology from Dartfish. Our latest fitting tool is the Retul system which allows us to make accurate measurements to achieve the best bio-mechanical fit.
Proper bike fit is important for every cyclist and we fit everyone from the weekend warriors to people like Olympic triathlete Jarrod Shoemaker.

Look 586 with SRAM RED

ATA Cycle — Thu, 06 Mar 2008 18:21:59 -0500

Here is the new Look 586 built up with SRAM Red. One of the hottest bikes we have built to date.

DT RR1450 wheelset complements bike visually as well as the ride quality, the end result is a light stiff bike that you can ride for hours on end. The new 586 is unlike its older sibling, 595, is not a lugged construction. This results in a lighter and smoother riding frame.

Red double tab shifters are right on the money with their ergonomic design. SRAM's Exact Accuation gives you a smooth shifting throughout the gears, even on the toughest climbs.

Some the highlights of this bike include Reynolds Ouzo Pro carbon handlebars. Ritchey WCS stem. Selle Italia Saddle. Also notice the upgrade on the SRAM's white hoods.

Contact our experts at ATA Cycle to find out more about both Look and SRAM products or to get a ride like this for yourself.

Museeuw Bikes Are Here!

ATA Cycle — Mon, 11 Feb 2008 10:27:24 -0500

ATA Cycle is proud to announce that we are now have Museeuw Bikes available. Museeuw bikes are exclusively distributed in the United States by Velocon Sports. Started by World Champion and Lion of Flanders, Johan Museeuw, this Belgian company is the first to marry carbon with flax fibers in hand crafted bicycles. Flax fiber is a superior natural fiber that has already proven to be an asset in high performance automobiles, which require stiffness, strength and shock absorption without compromising light weight. The technology has won an IF (International Forum Design) product design award in Europe for best new product for 2008. Museeuw Bikes combine the flax fibers with carbon fibers in a patented process to make a high performance bicycle with a comfortable, shock absorbing ride.

Check out Musseuwbikes.com for all of the details on Museeuw. Also check www.atabike.com and www.atabikeblog.com for the latest information and availability on this pioneering new line of bikes

For dealership opportunities for these amazing frames contact Velocon Sports at (978)369-5260 or email at info@veloconsports.com.

Chrome Bags are in...

ATA Cycle — Sat, 01 Dec 2007 11:44:23 -0500

They're here! We have all the sizes and colors that you are looking for (and most of the colors they have in stock). If you're in need of a bag that will last through the harsh winter weather conditions then Chrome bags are what you're looking for. They are built to last for a lifetime. So come on in and check them out.

ATA Cycle is F.I.S.T Certified!

ATA Cycle — Fri, 26 Jan 2007 15:08:39 -0500

Husam and Andy recently attended an intensive two day training seminar on triathlon bike fitting at Slowtwitch in beautiful Valyermo, CA.

They received hands-on training in the latest in tri-bike fitting and technology from Dan Empfield founder of Slowtwitch as well as Qunitana Roo. Dan's also been competing in triathlons since the first Iron-Man Hawaii back in 1981. His years of experience in both the industry and as a competitor have given him an insight into how a tri bike should fit that few other people have.
here Dan's adjusting the handlebars on Andy's bike to fine tune his position.

Please make special note of Andy's ground breaking use of "Aero-Hair" (patent pending)

A key component of the Slowtwitch fitting is the measurement of angles (i.e. Leg angle, hip angle, etc) to maintain a consistent body position as the angles of the bike are changed. In this picture Dan is preparing to measure Andy's knee angle.

By keeping the angles the same the fitter and the rider are able to achieve the most aggressive and, more importantly, most powerful position without sacrificing comfort.

Check out slowtwitch.com for more info on the fitting system and when you're ready to bring your triathlon riding to the next level call Andy in Cambridge at (617)354-0907 or Husam in Concord at (978) 369-5960 to schedule a fitting.